Majority of respondents using KPIs to measure mobile app success
indicate positive ROI
RALEIGH, N.C.--(BUSINESS WIRE)--
Red Hat, Inc. (NYSE: RHT), the world's leading provider of open source
solutions, today announced results from a recent mobile measurement
survey, which revealed that 74 percent of respondents whose
organizations use key performance indicators (KPIs) to some extent to
measure mobile application success are achieving positive return on
investment (ROI), demonstrating that prior investments in mobile have
paid off. Red Hat's mobile measurement survey revealed that 85 percent
of organizations are using KPIs to measure mobile app success, while
nine percent use other means and the remainder are not measuring mobile
success at all.
Red Hat's mobile
maturity survey found that 52 percent of respondents claim to have a
fully implemented mobile app strategy and 90 percent plan to increase
mobile app development investments in 2016. Of those with a fully
implemented mobile app strategy, 96 percent use KPIs to measure app
success. Red Hat commissioned Vanson Bourne to poll the views of IT
decision makers from 200 private sector organizations with at least
2,500 employees across the U.S. and Western Europe regarding mobile app
development, including obtaining a better understanding of how
respondents with a mobile app strategy evaluate the success of mobile
app programs through KPIs. Key insights include:
Respondents recognize the need to track mobile effectiveness and the
majority (85 percent) are doing so using KPIs to some extent. Of
these respondents that use KPIs, U.S.-based respondents are more likely
to report positive ROI (79 percent) than those based in Western Europe
(68 percent). Just four percent of respondents claimed a negative ROI
from their mobile app programs, and one in six (16 percent) reported
zero ROI. Additionally, seven percent of organizations do not know the
level of ROI their organizations are achieving.
Manufacturing, telecommunications and construction are achieving the
most mobile app success. Of respondents whose organizations are
measuring mobile app success with defined KPIs, manufacturing, telecoms
and construction industries saw the most positive ROI:
-
Manufacturing - 92 percent
-
Telecoms - 83 percent
-
Construction - 83 percent
This was followed by:
-
Retail - 76 percent
-
Distribution and Transportation - 75 percent
-
Business Services - 71 percent
-
Financial Services - 69 percent
-
IT - 66 percent
-
Chemicals and Pharmaceuticals - 56 percent
Responsibility for mobile app success measurement is poised to shift
in 2016. Today, 72 percent of respondents from organizations
currently tracking KPIs believe senior IT heads and their managers are
primarily responsible for tracking the success of mobile app
development, while 17 percent believe this responsibility lies with line
of business (LOB) heads, and 11 percent claim it is the responsibility
of the organization's chief or head of mobility. In the next year,
however, respondents see this shifting, with 43 percent of respondents
saying they believe the primary responsibility will stay with senior IT
heads, 42 percent placing it on LOB leaders, and 14 percent to the head
of mobility.
Supporting Quote
Cathal McGloin, vice president, Mobile Platforms, Red Hat
"Our mobile maturity research shows that 90
percent of respondents plan to increase investment for mobile app
development in 2016. In addition to identifying respondents' commitment
to mobile investment, we also surveyed how these organizations measure
the success of their mobile app development, who is primarily
responsible for tracking this, and what changes might be afoot. There
are some positive signals of greater mobile maturity, demonstrated by
the number of respondents who are not only using KPIs to track the
success of their mobile investments, but reporting positive ROI as well.
It is also revealing to see that this responsibility for KPIs is
expected to shift towards lines of business, confirming to us the trend
that we see in the market as the business comes together with IT,
playing a bigger role in mobile decision-making."
Methodology and Demographics
Red Hat, Inc. commissioned Vanson Bourne to poll the views of IT
decision makers from 200 private sector organizations with at least
2,500 employees across the U.S. and Western Europe. The survey was
completed in October 2015, and was carried out online.
Additional Resources
Connect with Red Hat
About Red Hat, Inc.
Red Hat is the world's leading provider of open source software
solutions, using a community-powered approach to reliable and
high-performing cloud, Linux, middleware, storage and virtualization
technologies. Red Hat also offers award-winning support, training, and
consulting services. As a connective hub in a global network of
enterprises, partners, and open source communities, Red Hat helps create
relevant, innovative technologies that liberate resources for growth and
prepare customers for the future of IT. Learn more at http://www.redhat.com.
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Red Hat, Inc.
Daniel Thompson, 978-589-1059
dthompso@redhat.com
Source: Red Hat, Inc.
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