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Red Hat and DSW Partners, Best Known for the Intel Inside™
Campaign, to Work Together to Promote Open Source Revolution
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--June 12, 2000--Red Hat®, Inc. (Nasdaq:RHAT), the leader in open source Internet infrastructure solutions, today announced it has selected DSW Partners as its marketing agency. Best known for the creation of the "Intel Inside™" campaign, DSW is a technically savvy, innovative firm that understands the social and technical impact of open source and will work to support Red Hat's leadership in the open source revolution.
Red Hat conducted a ten-week review of twelve top U.S.-based agencies with global knowledge and capabilities. "As we interviewed the top three agencies in our selection process, we immediately knew DSW had the qualifications Red Hat required: superior understanding of the market and a similar corporate culture," commented Teresa Spangler, director of Red Hat's marketing and sales programs.
Based in Salt Lake City, Utah, DSW Partners is a full-service agency with experience in TV, print, interactive, radio, outdoor, collateral, tradeshow, and direct response communications. DSW has demonstrated its proven creative ability with representation of several well-known brands including Intel, Iomega, Alcatel and Ask Jeeves.
In 1996, DSW Partners became part of EURO RSCG Worldwide, a large organizational network consisting of 140 agencies that provides access to a global network of support, providing DSW with the necessary resources to develop and promote the Red Hat brand. With the selection in place, Red Hat and DSW Partners are currently identifying the framework of the relationship and converging the marketing and messaging strategies.
"DSW Partners has been following Red Hat and the Open Source movement with tremendous interest over the past two years," said Casey Jones, senior vice president and account director responsible for the business. "We see Red Hat as one of the five most important technology companies in the world today. We are overwhelmed with the opportunity to help them develop a globally integrated brand."
About EURO RSCG/DSW Partners
EURO RSCG/DSW Partners is a global ad agency that builds brands across all media for some of the world's leading companies including Intel.com, Ask Jeeves, CheckFree, InFocus, Knight Ridder Interactive, QMS Minolta, Xircom, StorageTek and Telocity. A One Show Gold Pencil winner three years in a row, DSW Partners is ranked among the top ten "creative interactive agencies in the world." Its "Intel Inside" campaign is ranked as the number two "Best B2B campaign of the century." DSW Partners, with offices in Salt Lake City and San Francisco, serves as a lead agency and West Coast presence for EURO RSCG Worldwide, the world's fifth largest advertising network with 200 agencies in 75 countries.
About Red Hat, Inc.
Founded in 1994, Red Hat (Nasdaq:RHAT), is the leading provider of open source Internet infrastructure solutions, ranging from small embedded devices to high availability clusters and Web servers. Red Hat applies its technological leadership to create open source solutions for Internet infrastructure and post-PC environments, offers services backed by the best understanding of open source and the most comprehensive resources, delivers the brand of a widely trusted open source leader and corporate partner, and persists in an indelible commitment to the virtues of open source to lead a revolution in the computing industry.
Red Hat is based in Research Triangle Park, N.C. and has offices worldwide. Visit Red Hat on the Web at www.redhat.com. For investor inquiries, contact Lippert/Heilshorn at (212) 838-3777.
LINUX is a trademark of Linus Torvalds. RED HAT is a registered trademark of Red Hat, Inc. All other names and trademarks are the property of their respective owners.
FORWARD-LOOKING STATEMENTS
Forward-looking statements in this press release are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. Investors are cautioned that statements in this press release that are not strictly historical statements, including, without limitation, management's plans and objectives for future operations and management's assessment of market factors, constitute forward-looking statements which involve risks and uncertainties. These risks and uncertainties include, without limitation, product plans and performance, the ability to continue to develop the Linux kernel and other software, reliance upon strategic relationships, Red Hat's dependence upon an open source business model, reliance upon independent third-party Linux developers, management of growth, expansion of Red Hat's business focus and operations, the possibility of undetected software errors, the enforceability of the GNU General Public License and other licenses under which Red Hat's products are developed and licensed, the scarcity of Linux-based applications, the risks of economic downturns generally, and in Red Hat's industry specifically, the risks associated with competition and competitive pricing pressures, the viability of the Internet, and other risks detailed in Red Hat's filings with the Securities and Exchange Commission, copies of which may be accessed through the SEC's Web site at http://www.sec.gov.
CONTACT: Red Hat, Inc. (East)
Melissa London
(919) 547-0012
melissa@redhat.com
or
Schwartz Communications for Red Hat
Bryan Scanlon or Brian Willinsky
(781) 684-0770
redhat@schwartz-pr.com
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